Local Search Marketing - Part V.
In the last 9 months, we've written 17 blogs, and this is the 9th that discusses Local Search.
Here are the others, from newest to oldest:
- How to Make Local Search Work For You
This offers a practical look at Local Search Services (as of March, 2017).
- Predatory Landing Pages
This shows how 3rd Party Landing Pages are used to trap clients into a bad marketing structure.
- How to Build a Great Landing Page
- How to Build a Successful 'Website'
- Local Search: One-time Setup v. Monthly Management
- The #1 Thing Successful Businesses are Doing Online that You Need to Know
- Local Search Marketing Part 1: Is Local Search really necessary?
If you don't know what Local Search is, you're in good company. Many people don't understand how Local Search is different from traditional search engine marketing. Read this short blog, which succinctly explains Local Search Marketing.
- Local Search: Professional Help is Advisable
We talk about Local Search Services so much, you might think it's the only thing we do! It's not. We're a full-service SEM firm that offers everything from Web Design to Pay Per Click Advertising.
So allow me to explain why we promote Local Search so enthusiastically and so much.
Ready? Here goes:
Local Search Marketing is the most important and cost-effective tool available for businesses with a physical location - Nothing else even comes close!
There are plenty of marketing tools available to help reach clients, and it's our pleasure to help you use them all. When you hire our team to help make your marketing dreams come true, I can reasonably guarantee that we're going to bring up Local Search as part of the strategy.
Of course it's always up to you whether you take advantage of Local Search.
Consider the following facts from Google:
- Consumers search with their location and proximity in mind.
4 in 5 consumers use search engines to find local information. They search on smartphone and computer/tablet for: store address, business hours, product availability and directions.
- Local searchers take action.
50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.
- Local searches lead to more purchases than non-local searches.
18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches.
- Consumers prefer and act on location-based ads.
4 in 5 consumers want ads customized to their city, zip code or immediate surroundings.
- More than 60% of consumers have used location information in ads.
They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.